CEER Car & CEER Cars in Saudi Arabia

What is CEER, and what does its name mean?

CEER (سير) is a Saudi vehicle manufacturer established to design, engineer, manufacture, sell and service electric vehicles. Its name means “to move forward” in Arabic, as CEER explains in its official bilingual-brand announcement. PIF also explains the Arabic name as “drive” or “go.” The brand is intended for Saudi Arabia and the wider GCC region. See the meaning and EXOBOT model distinction.

CEER car: what can you buy or follow now?

The phrase CEER car most often refers to CEER’s first revealed EXOBOT vehicle family: a fully electric sedan and SUV. CEER announced an official SAR 399,000 First Edition price for either vehicle, including VAT and the Companion Package but excluding insurance and registration, and opened reservations on October 8, 2026. Production is targeted for Q1 2027; exact customer delivery timing is still unconfirmed.

If you are comparing CEER cars, start with the CEER EXOBOT page for the latest specifications, imagery and pricing updates, then return here as additional CEER models are announced.

What cars does CEER make?

CEER's first revealed vehicle family is EXOBOT. The launch includes a flagship electric sedan and an electric SUV. CEER has also said EXOBOT is part of a broader planned vehicle portfolio, so this hub will expand as additional production models are officially named and specified.

CEER technology to understand

EXOBOT is also useful for understanding several new-car technologies. Its official product information includes an 800V electrical architecture, while launch-day reporting has discussed steer-by-wire for the vehicle family. CarGlossary keeps confirmed product specifications separate from launch-presentation claims and interview details.

CEER car price in Saudi Arabia

CEER EXOBOT First Edition costs SAR 399,000 including VAT in Saudi Arabia for either sedan or SUV. The published figure includes CEER’s Companion Package; registration and insurance are extra. This is the First Edition price, not a published figure for future versions such as EXOBOT Plus. Reservations opened October 8, 2026; a firm Saudi customer delivery date is not yet confirmed. Details: EXOBOT price and warranty, sedan vs SUV comparison, and CEER official announcement.

CEER cars, pre-production and PPV

As CEER moves from reveal vehicles toward manufacturing, you may hear development terms such as PPV. In automotive programs, PPV generally refers to a near-production validation stage, although the exact expansion can vary by manufacturer. CarGlossary has not found a public CEER source confirming CEER's own PPV definition or a specific PPV vehicle count, so we do not present circulating numbers as confirmed production totals.

CEER car specifications and technology

The first revealed CEER cars give buyers several useful technology reference points. EXOBOT uses a 112 kWh NCM battery, 800V electrical architecture and an official Tri-Motor AWD powertrain, while launch-day reporting has discussed steer-by-wire. For body-style-specific range, charging, power, dimensions, interior details and photos, use the dedicated CEER EXOBOT specifications page.

Where are CEER cars made?

CEER says its vehicles are designed and engineered in Saudi Arabia and will be manufactured in the Kingdom. The company's manufacturing program is part of Saudi Arabia's effort to build a domestic automotive industry and supply chain.

CEER car guides

Official sources

• CEER — About the company
• CEER — first flagship EV reveal announcement, September 2026
• Public Investment Fund — CEER launch announcement, November 2022